By Okkie Boot
Business transfer specialist
Carefree Marketing, based in Woerden and founded by Melvin Hardey, specializes in marketing and communications. In recent years, the agency built up a solid client base and became a reliable partner for a variety of companies.
The buyer
Bart de Korte owner of Triple Interactive B.V. based in Rotterdam, has acquired Carefree Marketing. With this move, Carefree's activities are integrated within Triple Interactive. Carefree Marketing will continue under the name Triple Interactive.
Role of Next Steps
Next Steps Mergers & Acquisitions assisted owner Melvin with the transfer of his business. We supported him in preparing, negotiating and recording the agreements with the buyer. This involved not only identifying the value and assets of the business, but also choosing the right structure to ensure the transaction went smoothly.
Result
With the transfer, Carefree Marketing has been incorporated into Triple Interactive. For Melvin, this means the completion of a trajectory he has been working towards for a long time, and at the same time the beginning of a new phase in his entrepreneurship. While he will have plenty of room in the coming period to focus on his passion for wine and new ideas in that sector, the continuity for clients and relations of Carefree Marketing is guaranteed within Triple Interactive.
The entire team at Next Steps Mergers & Acquisitions congratulates Melvin and Bart on the transfer of Carefree Marketing to Triple Interactive!
By Okkie Boot
Business transfer specialist
